Trust is the currency of conversion. The challenge isn’t adding more proof—it’s presenting the right signals at the right moments.
The hierarchy of proof
- On landing: logos, numbers, short testimonial snippets
- On product/feature: context-rich testimonial, micro-case
- On pricing/checkout: security, guarantees, support responsiveness
Keep it credible
- Attribute every statement (name, role, company)
- Avoid stock images; use real people when possible
- Let the proof echo your primary value proposition
Build trust deliberately, not by dumping proof points everywhere.