Rethinking your brand doesn’t need a 6-month odyssey. With the right constraints, 4 weeks can be enough to create a clearer, stronger system.
Week-by-week
- Week 1: Discovery, audit, and alignment
- Week 2: Direction explorations and messaging
- Week 3: System design (logo/tone/typography/colors/components)
- Week 4: Rollout essentials and QA
Keys to success
- Decide fast; validate faster
- Document decisions and rationale
- Ship a minimum lovable brand system (expand later)
Want a guided 4-week sprint? We’ve helped teams do this with minimal disruption.